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Friday, March 12, 2010

Amazing

This past week, while on vacation (yep, actually took one) I was thinking on the value of social networking. I have come to the conclusion that one of the most valuable services we offer here at WPM/iA is our social marketing service where we handle the day-to-day details for our clients. The reason being...IT'S TOO TIME CONSUMING! I mean, between two Twitter accounts, a blog, personal and corporate Facebook accounts and a LinkedIn account profile it a wonder that I have any time during the day to get business done. So, the question then becomes one of priorities...run the business or provide content to all the different profiles out there. And I'm guessing that it's not any different for other business folks out there. And now, just today, I read about "Bubbling" (see excerpt from AdAge)

NEW YORK (AdAge.com) -- In India, thousands of consumers are going from tweeting to bubbling. A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing and with virtually zero marketing spend.

So, with this new "turn of the crank" set to slam onto America's shores within the next year the question becomes crystal clear. Obviously there will be wave after wave of new technology to keep us ever-connected to one another, but which ones will be most effective and not take up too much time out of my day. I hope I'm up to the task of determining the correct path, not just for myself, but for our clients. Looks like I've got a lot of homework to do!

Best Always,
Dave J.

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