The Beginning ...

I sat at my son's computer on Dec. 26th, 2008 and came up with the idea for iAdvertizing.com I thought to myself, "what a great day it must've been over at Apple when they came up with the thought behind iTunes. Someone could actually come in to their website and instead of purchasing an entire CD for $12-$15 dollars, (when they only wanted 2 or 3 songs) they could simply choose those 2 or 3 songs and pay only .99 cents for each - saving themselves the difference." Now, since THE WPM GROUP (our full service agency offering) is virtual, with all designers and staff working across the nation from their homes I figured that we could do the same thing for the advertising world. With the economy circling the drain and businesses being squeezed from every direction (supply and consumer price side) we realized that there is really NO SHORTAGE of marketing NEED, but there was a server shortage of businesses willing to pay for the long-term agency retainer style contracts. So, with the help of our management team and designers we were able to develop a fixed pricing list and otherwise commoditize each of our marketing agencies' service offerings. This would allow business owners, marketing officers, etc. to come in, choose only what they want and/or need and not have to worry about whether or not their advertising/marketing dollars were being used effectively. On top of that we decided that we'd offer evey business a free service that they could use, even if they didn't purchase from iAdvertising. That service was a free, real-time, automated quote feature. You see, for far too long traditional advertising agencies have cloaked the cost of services in a shroud of mystery. We felt as though the time for complete transparency had arrived. So, with the launch of iAdvertizing we made it so that anyone can come to our menu of services page, begin clickng on the items they want and then, off to the left side, they would see a real-time total appear. This would allow them to move forward with a baseline number from which to compare with other marketing options they may investigate. We felt as though this was the best way to do business and from what we've seen to date, so do our customers.