I'm a marketer...
The other thing about me, however, is that I'm a student of history...I especially admire the Robber Barons of the "Guilded Age"...that period between 1865 and 1900 where many fortunes were made through hard work, ingenuity, and hard business practices (not to mention the absence of personal income taxes). I've had many a debate with people about the "evils" of the Robber Barons (people with names like Gould, Rockefeller, Vanderbilt, Carnegie, Durant, and Harrison) but the one thing that nobody can deny is that these men left something in their wake. A bank, a railroad, a university, a steel mill, oil refineries, etc. These men left a legacy of employment that would serve hundreds of thousands, nay, millions of American families for decades after their deaths. Then comes my burning question...have any of the companies that I've had a hand in building provided for anything more than for those immediately employed..will they be standing 10 or 20 years from now? The answer is most likely, "no." My son asked me one day, "daddy, if you win the lottery what will you do with the money?" I honestly didn't know beyond the typical "pay off the house," "go on vacation," etc. But now I know. I would sink whatever I could into a manufacturing company that would have the best odds of continuing like those manufacturing companies of yesteryear. I would seek to rediscover what our forefathers knew about an honest days work for an honest days pay. I would do all I could in order to create a legacy of employment that would exist long after I'm gone. Perhaps that's already happening with this current company that I run now...perhaps my son will take over the helm one day, employ hundreds of people...then again, perhaps not. But there's just something that tears at my soul when I see "manufacturing," the engine that built the world's greatest super-economy, gone from our American landscape. I'm proud whenever WPM and/or iAdvertizing get to work with a company that actually produces a good, solid, fairly priced product right here in the States. Manufacturing is who we were in the past (right up until recent history), and if that becomes totally lost, marketing won't hold very much luster for me anymore. So I guess I'm here saying (not unlike so man others before me) Let's do all we can to support those who create, craft, build, innovate, and employ...and in so doing continuing a long rich heritage that we can certainly embrace and be proud of. I'm now a "buy local" guy...and I'm not a trendy person..(just ask anyone who works with me)
Best Always,
Dave J.
Labels: Carnegie, David J. Jeffries, iAdvertizing, manufacturing, Robber Barons, Rockefeller, The WPM Group, Vanderbilt