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Monday, July 20, 2009

Fantastic show in FL. TC attended and saved our client from the onslaught of media folks interested in their products after they won "best of show" in the Freshwater Rod category (30+ entrants into this category). Out of that and other recent experiences, something rather remarkable has struck our team. As we watched this "explosion" unfold in Orlando it was apparent that these folks have done it right! Believe me that we've seen enough "GREAT IDEAS" wither on the vine from either poor planning, not enough market/consumer-base research, and/or under capitalization. As a matter of fact there are a number of new clients that are "doing it right" these days. Maybe, just maybe that's one small silver lining in the overall economic downturn we're currently experiencing...new companies are performing more due-diligence in preparing their go-to-market offering...setting up the correct amount of funding...developing dealer/distributor channels, allocating budget for marketing, and otherwise planning for what happens "IF." Perhaps these new entrepreneurs are feeling as though this is their shot at making it, their one shining moment, and therefore aren't going to leave anything to chance. If that's the case, then that is indeed a silver lining and we couldn't be happier

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