The One Thing!!!

In advertising there is only ONE THING that matters and will get someone to buy your product or service. Now, before I go into what it is (and it's really simple) you need to realize that apart from this one thing, all other items that we blog about on this site are simply tools or delivery methods. Twitter, LinkedIn, Facebook, The Internet, Magazines, Television, Radio, etc. all delivery methods and/or tools that bow down in homage to this one thing. The one and only thing that matters in any form of advertising or marketing is ... getting the target audience to envision themselves using your product and/or service and feeling that in some way it will enhance their life. That's it...sounds really simple...and it is, in theory. That's what all these neat tools are for...to provide a means by which someone can hear about, realize, and in some way verify that what you are selling will assist in making their lives better. If you hold onto this "one thing" your advertising will be much more effective. (The term we use for this very important issue is Synaptic Marketing)