Wal-Mart Leaning

Just saw an article that talked about how Wal-Mart is leaning on marketing to cut costs. With the iAdvertizing.com model we've put in place here at WPM, I cannot help but to think this totally validates (on the grandest scale possible) the new a-la-carte, fixed-rate model that our team has put in place in order to help companies of all sizes save money on their ad-spend. It's nice to get it right every once in a while :-)