It's All About Being "Real"

In today's fast-paced world we're all searching for the next turn of the crank when it comes to marketing/advertising. Social Media is certainly up there in terms of a buzzworthy candidate, however, whether we're using social media, e-meetings, e-mail, telephony, etc. we need to be ultimately REAL in portraying ourselves to others! Let people see who you are...give them the electronic firm handshake, look them in the eye, convey real likes, dislikes, ambitions, motivations, etc. - really let them see who you are. If they do business for any period of time with you, your real self is going to come out anyhow. (better to let them see who you are right from the start) So, don't look at today's bevvy of indirect communication formats as a means by which to avoid or hide putting yourself out there (some people do). It's actually the perfect way to let your "real" self shine through. And ultimately that will attract the types of customers who think like you and will provide the best "fit" for your business!