Different Size, Different Strategy...

Most of today's business leaders have been told since their days in college that to market their business successfully they need to "not step on toes." Now, on the surface this may seem like (and actually be) sage advice, however, I have a different take. If you're a smaller player in a niche market why not go BOLD. Let it be known that you're Christian, or Muslim, or African American, Native American, Traditional, Progressive, Conservative, etc. Make some noise...This is your chance to differentiate yourself from others and bring people that are like you to your door. And for those of you who are skeptical consider this well known mantra of advertising/marketing..."people buy what they know," and if they're comfortable with your belief system, point of view, etc. that's a touchstone that will engender feelings of comraderie that may just get them to use your service and/or buy your product rather than that of a competitor who has not planted their flag in the ground. If you're a smaller player, really, what do you have to lose? Just something to think about as you position your company and your corporate message for 2010 and beyond. Wishing all of you a Very Merry Christmas and a Happy, Healthy and Prosperous New Year!

Best Always,
Dave J.